On June 3, Design Shanghai 2021 was launched at the Shanghai World Expo Exhibition & Convention Center. Organized by German Design Council, ICONIC Design Talk was successfully held on the site, with the three themes of "Iconic Architecture", "Circular Economy" and "Smart Building Technologies". Pietro Peyron, Associate Partner and Architecture Design Director of Kokaistudios, was invited to deliver a speech and shared our definition of iconic architecture with specific practical cases.