Reinvent the mall with a journey of imagination
Shanghai, China
35,500 sqm
2013
Charlie Xia
Located in the heart of Shanghai’s central shopping street, Huai Hai Lu, this innovative commercial project has re-vitalized the podium levels of the landmark New World Tower, an icon of the 1990’s commercial renaissance of Shanghai. Kokaistudios oversaw both the architecture and the interior design of 35,500 sqm of commercial space in an ambitious intervention that deeply transformed the building and its relations with the surroundings. This K11 project, embodying its core brand values of “Art, People and Nature” creates new scenarios to the city’s commercial heart.
Located in the heart of Shanghai’s central shopping street, Huai Hai Lu, this innovative commercial project has re-vitalized the podium levels of the landmark New World Tower, an icon of the 1990’s commercial renaissance of Shanghai. Kokaistudios oversaw both the architecture and the interior design of 35,500 sqm of commercial space in an ambitious intervention that deeply transformed the building and its relations with the surroundings. This K11 project, embodying its core brand values of “Art, People and Nature” creates new scenarios to the city’s commercial heart.
Access to the building and circulation within it have been radically reconfigured into a seamless imaginative sequence of experiences and places, spiraling around the central outdoor courtyard, a “journey of imagination” where public spaces are interwoven with art display areas, hi-tech features softened and juxtaposed by living elements and natural materials.Natural light reaches the innermost parts of the mall during daytime through the glass floor of basement 2 atrium. At night, it’s the artificial light from below providing a diffuse glow to the floors above. This visual integration of all public areas put people at the center, triggering the interplay of seeing and being seen.
Access to the building and circulation within it have been radically reconfigured into a seamless imaginative sequence of experiences and places, spiraling around the central outdoor courtyard, a “journey of imagination” where public spaces are interwoven with art display areas, hi-tech features softened and juxtaposed by living elements and natural materials.Natural light reaches the innermost parts of the mall during daytime through the glass floor of basement 2 atrium. At night, it’s the artificial light from below providing a diffuse glow to the floors above. This visual integration of all public areas put people at the center, triggering the interplay of seeing and being seen.
The strong visual integration throughout the six floors of the mall is achieved through the opening of an underground double height atrium at the center of the courtyard, accessible from above through a 280 sqm free-form glass skylight. Its unique design required the use of special software for its engineering, geometric control and positioning, during construction, of its custom made mullions whose unique triangular shapes were designed for maximum transparency, with each node uniquely shaped and individually cast.
The strong visual integration throughout the six floors of the mall is achieved through the opening of an underground double height atrium at the center of the courtyard, accessible from above through a 280 sqm free-form glass skylight. Its unique design required the use of special software for its engineering, geometric control and positioning, during construction, of its custom made mullions whose unique triangular shapes were designed for maximum transparency, with each node uniquely shaped and individually cast.
Located in the heart of Shanghai’s central shopping street, Huai Hai Lu, this innovative commercial project has re-vitalized the podium levels of the landmark New World Tower, an icon of the 1990’s commercial renaissance of Shanghai. Kokaistudios oversaw both the architecture and the interior design of 35,500 sqm of commercial space in an ambitious intervention that deeply transformed the building and its relations with the surroundings. This K11 project, embodying its core brand values of “Art, People and Nature” creates new scenarios to the city’s commercial heart.
Access to the building and circulation within it have been radically reconfigured into a seamless imaginative sequence of experiences and places, spiraling around the central outdoor courtyard, a “journey of imagination” where public spaces are interwoven with art display areas, hi-tech features softened and juxtaposed by living elements and natural materials.Natural light reaches the innermost parts of the mall during daytime through the glass floor of basement 2 atrium. At night, it’s the artificial light from below providing a diffuse glow to the floors above. This visual integration of all public areas put people at the center, triggering the interplay of seeing and being seen.
The strong visual integration throughout the six floors of the mall is achieved through the opening of an underground double height atrium at the center of the courtyard, accessible from above through a 280 sqm free-form glass skylight. Its unique design required the use of special software for its engineering, geometric control and positioning, during construction, of its custom made mullions whose unique triangular shapes were designed for maximum transparency, with each node uniquely shaped and individually cast.
Pixels Within Pixels: Bring a Historic Commercial Corner up to Date
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