Mia Fringe
Theatrical, Elegant and Quirky
LOCATION
Shanghai China
SIZE
1,600 sqm
DATE COMPLETED
2018
PHOTOGRAPHER
Seth Powers
A space in which to see and be seen, Mia Fringe is Shanghai’s newest multi-brand retail and dining destination. Inspired by the opulence, drama, and layered visibility of theater, Kokaistudios’ design showcases an eclectic array of men’s, women’s, and lifestyle brands to glamorous effect.
A space in which to see and be seen, Mia Fringe is Shanghai’s newest multi-brand retail and dining destination. Inspired by the opulence, drama, and layered visibility of theater, Kokaistudios’ design showcases an eclectic array of men’s, women’s, and lifestyle brands to glamorous effect.
In addition to fashion retail, Mia Fringe also incorporates a flower shop, cafe, and restaurant, which come nightfall, transforms into an atmospheric lounge-bar concept.
In addition to fashion retail, Mia Fringe also incorporates a flower shop, cafe, and restaurant, which come nightfall, transforms into an atmospheric lounge-bar concept.
Imagined as a rehearsal room, the downstairs retail space is home to the store’s more entry-level products, including high street fashion, athleisure wear, lifestyle accessories, and flowers. A deliberate lightness of materials - pale-colored wood and terrazzo, for example - sets a welcoming tone, in keeping with an imagined, relaxed backstage area.
Imagined as a rehearsal room, the downstairs retail space is home to the store’s more entry-level products, including high street fashion, athleisure wear, lifestyle accessories, and flowers. A deliberate lightness of materials - pale-colored wood and terrazzo, for example - sets a welcoming tone, in keeping with an imagined, relaxed backstage area.
An eye-catching main entrance welcomes visitors into the imagined theater’s front-of-house world. Framed by a deep recess, and under a canopy of exposed bulbs, it leads to the first of Mia Fringe’s two F&B locations: a ground floor cafe. Beyond is a grandiose sweeping staircase, setting the stage for the venue's dramatic upstairs space.
An eye-catching main entrance welcomes visitors into the imagined theater’s front-of-house world. Framed by a deep recess, and under a canopy of exposed bulbs, it leads to the first of Mia Fringe’s two F&B locations: a ground floor cafe. Beyond is a grandiose sweeping staircase, setting the stage for the venue's dramatic upstairs space.
For the best seats in the house, a more formal upstairs dining room is imagined as the well-appointed boxes and balconies of a classical theater. A place in which to take afternoon tea, brunch, as well as more substantial fare, come nightfall, a cast of bartenders perform their craft from an elegant bar area, positioned to mirror an orchestra pit.
For the best seats in the house, a more formal upstairs dining room is imagined as the well-appointed boxes and balconies of a classical theater. A place in which to take afternoon tea, brunch, as well as more substantial fare, come nightfall, a cast of bartenders perform their craft from an elegant bar area, positioned to mirror an orchestra pit.
The stage in question showcases Mia Fringe’s most cutting-edge, high-end product lines, as well as a dedicated jewelry display room. Theatrical in tone, the space contrasts elegant materials - an abundance of walnut, parquet flooring, and touches of burnished brass.
The stage in question showcases Mia Fringe’s most cutting-edge, high-end product lines, as well as a dedicated jewelry display room. Theatrical in tone, the space contrasts elegant materials - an abundance of walnut, parquet flooring, and touches of burnished brass.
A space in which to see and be seen, Mia Fringe is Shanghai’s newest multi-brand retail and dining destination. Inspired by the opulence, drama, and layered visibility of theater, Kokaistudios’ design showcases an eclectic array of men’s, women’s, and lifestyle brands to glamorous effect.
In addition to fashion retail, Mia Fringe also incorporates a flower shop, cafe, and restaurant, which come nightfall, transforms into an atmospheric lounge-bar concept.
Imagined as a rehearsal room, the downstairs retail space is home to the store’s more entry-level products, including high street fashion, athleisure wear, lifestyle accessories, and flowers. A deliberate lightness of materials - pale-colored wood and terrazzo, for example - sets a welcoming tone, in keeping with an imagined, relaxed backstage area.
An eye-catching main entrance welcomes visitors into the imagined theater’s front-of-house world. Framed by a deep recess, and under a canopy of exposed bulbs, it leads to the first of Mia Fringe’s two F&B locations: a ground floor cafe. Beyond is a grandiose sweeping staircase, setting the stage for the venue's dramatic upstairs space.
For the best seats in the house, a more formal upstairs dining room is imagined as the well-appointed boxes and balconies of a classical theater. A place in which to take afternoon tea, brunch, as well as more substantial fare, come nightfall, a cast of bartenders perform their craft from an elegant bar area, positioned to mirror an orchestra pit.
The stage in question showcases Mia Fringe’s most cutting-edge, high-end product lines, as well as a dedicated jewelry display room. Theatrical in tone, the space contrasts elegant materials - an abundance of walnut, parquet flooring, and touches of burnished brass.
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