Miele House
Brand building design
LOCATION
Shanghai, China
SIZE
1,350 sqm
DATE COMPLETED
2010
PHOTOGRAPHER
Charlie Xia
At the beginning of 2010 Miele found an empty three-storey 1930’s old villa on No. 82 Shimen Yi Road, between Yan’an Road and Nanjing Road. Located near to the Four Seasons and the upcoming Dazhongli site, one of the most important developments in Shanghai’s city center, this exceptional location serves as Miele showcase to the Shanghai and China market.
At the beginning of 2010 Miele found an empty three-storey 1930’s old villa on No. 82 Shimen Yi Road, between Yan’an Road and Nanjing Road. Located near to the Four Seasons and the upcoming Dazhongli site, one of the most important developments in Shanghai’s city center, this exceptional location serves as Miele showcase to the Shanghai and China market.
Miele requested Kokaistudios to design a new, innovative and challenging concept for the showroom. Not a standard home, but a living space, where the focus is on the experience more than on the products.
Miele requested Kokaistudios to design a new, innovative and challenging concept for the showroom. Not a standard home, but a living space, where the focus is on the experience more than on the products.
A significant design decision was the one taken to create a large multi-use box on the 1st floor that is detached from the ceiling and the floor in order to not create stress on the structure of the heritage villa. Within the box is Kokaistudios possible interpretation of a future home, where all the fully functioning appliances are hidden or concealed within light grey marmorino walls.
A significant design decision was the one taken to create a large multi-use box on the 1st floor that is detached from the ceiling and the floor in order to not create stress on the structure of the heritage villa. Within the box is Kokaistudios possible interpretation of a future home, where all the fully functioning appliances are hidden or concealed within light grey marmorino walls.
The house is divided in three floors. The showroom is on the first floor, the office headquarter on the second and a multifunctional event space on the third. Kokaistudios developed a detailed renovation plan and works ranged from repairing the impressive roofs and rediscovering the facade original materials to structural reinforcements and the installation of modern air conditioning and fire protection systems as well as thermal and noise insulation.
The house is divided in three floors. The showroom is on the first floor, the office headquarter on the second and a multifunctional event space on the third. Kokaistudios developed a detailed renovation plan and works ranged from repairing the impressive roofs and rediscovering the facade original materials to structural reinforcements and the installation of modern air conditioning and fire protection systems as well as thermal and noise insulation.
At the beginning of 2010 Miele found an empty three-storey 1930’s old villa on No. 82 Shimen Yi Road, between Yan’an Road and Nanjing Road. Located near to the Four Seasons and the upcoming Dazhongli site, one of the most important developments in Shanghai’s city center, this exceptional location serves as Miele showcase to the Shanghai and China market.
Miele requested Kokaistudios to design a new, innovative and challenging concept for the showroom. Not a standard home, but a living space, where the focus is on the experience more than on the products.
A significant design decision was the one taken to create a large multi-use box on the 1st floor that is detached from the ceiling and the floor in order to not create stress on the structure of the heritage villa. Within the box is Kokaistudios possible interpretation of a future home, where all the fully functioning appliances are hidden or concealed within light grey marmorino walls.
The house is divided in three floors. The showroom is on the first floor, the office headquarter on the second and a multifunctional event space on the third. Kokaistudios developed a detailed renovation plan and works ranged from repairing the impressive roofs and rediscovering the facade original materials to structural reinforcements and the installation of modern air conditioning and fire protection systems as well as thermal and noise insulation.
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