Richemont Retail Academy
A flexible work place that reflects common value
LOCATION
Shanghai, China
SIZE
1,100 sqm
DATE COMPLETED
2017
PHOTOGRAPHER
Seth Powers
The Richemont retail academy has re-opened within the grounds of the Huaihailu 796 complex; the UNESCO award winning complex designed by Kokaistudios that opened in 2008. As the central retail training lab for all of the brands owned by the Compagnie Financiere Richemont; the world's second largest luxury conglomerate; Kokaistudios developed an innovative and welcoming interior design concept as a continuation of our long cooperation with Richemont that extends from architectural design to the development of global retail concepts and roll-outs. The project occupies the 2nd floor of the office building that lies to the North of the historic Twin Villas that house the Maison Vacheron Constantin, the Alfred Dunhill Home and the Kee Club. An abandoned partially finished structure from the 1990’s when we started the project; we originally renovated the building to house the Shangart Gallery and the offices for several Richemont brands. After the corporate offices were moved in 2015, Richemont invited Kokaistudios to re-envision the second and third floor of this structure to house their retail academy; a cross brand retail training center.
The Richemont retail academy has re-opened within the grounds of the Huaihailu 796 complex; the UNESCO award winning complex designed by Kokaistudios that opened in 2008. As the central retail training lab for all of the brands owned by the Compagnie Financiere Richemont; the world's second largest luxury conglomerate; Kokaistudios developed an innovative and welcoming interior design concept as a continuation of our long cooperation with Richemont that extends from architectural design to the development of global retail concepts and roll-outs. The project occupies the 2nd floor of the office building that lies to the North of the historic Twin Villas that house the Maison Vacheron Constantin, the Alfred Dunhill Home and the Kee Club. An abandoned partially finished structure from the 1990’s when we started the project; we originally renovated the building to house the Shangart Gallery and the offices for several Richemont brands. After the corporate offices were moved in 2015, Richemont invited Kokaistudios to re-envision the second and third floor of this structure to house their retail academy; a cross brand retail training center.
In accordance with Richemont Group's value, the design of the retail academy emphasizes upon growing synergies between multiple brands and passing on common message of the group. The layout of the two-story training academy was essentially composed of five parts, including two reception and waiting areas on each floor, two corridor and lounge areas on each floor, office on the second floor, pantry & computer area and training class rooms on each floor. The rectangular shaped floor plate is mainly defined by patterned glass partition and signature wood panels. The second floor gives forth instant youthfulness and vitality. Fun Spun Seats from Magis and a communal table are placed in the center of the lounge area, matching with vivid grass green rug.On each side of the central area, blue high-back sofas by Buzzi Space are installed.
In accordance with Richemont Group's value, the design of the retail academy emphasizes upon growing synergies between multiple brands and passing on common message of the group. The layout of the two-story training academy was essentially composed of five parts, including two reception and waiting areas on each floor, two corridor and lounge areas on each floor, office on the second floor, pantry & computer area and training class rooms on each floor. The rectangular shaped floor plate is mainly defined by patterned glass partition and signature wood panels. The second floor gives forth instant youthfulness and vitality. Fun Spun Seats from Magis and a communal table are placed in the center of the lounge area, matching with vivid grass green rug.On each side of the central area, blue high-back sofas by Buzzi Space are installed.
The third floor is elegant in style with innovative contemporary furniture. In the lounge area, we mixed Ro chair from Fritz Hansen, Alcove sofa from Vitra and fabric surfaced stools to create a flexible meeting, reading and relaxation space. Training classrooms are located beyond the glass partition. The translucent dotted glass adds vibrancy and provides privacy. Each classroom is separated by removable walls which are sound proof. The removable walls also gives the whole space flexibility for other events. At the end of the lounge, there are computer area and a long white communal table serving as work station or dining area. Both floors adopt full-length glass windows with shutters, which allow fantastic views of the historical twin villas and invites the swaying shadows of camphor tress floating in the room giving the users the feeling of working in an urban oasis. In line the with green building standards the Kokaistudios developed in conjunction with Richemont during the development of the original 796 Huaihailu project; there has been extensive use of environment friendly furniture and materials, ensuring people are surrounded by a truly green environment.
The third floor is elegant in style with innovative contemporary furniture. In the lounge area, we mixed Ro chair from Fritz Hansen, Alcove sofa from Vitra and fabric surfaced stools to create a flexible meeting, reading and relaxation space. Training classrooms are located beyond the glass partition. The translucent dotted glass adds vibrancy and provides privacy. Each classroom is separated by removable walls which are sound proof. The removable walls also gives the whole space flexibility for other events. At the end of the lounge, there are computer area and a long white communal table serving as work station or dining area. Both floors adopt full-length glass windows with shutters, which allow fantastic views of the historical twin villas and invites the swaying shadows of camphor tress floating in the room giving the users the feeling of working in an urban oasis. In line the with green building standards the Kokaistudios developed in conjunction with Richemont during the development of the original 796 Huaihailu project; there has been extensive use of environment friendly furniture and materials, ensuring people are surrounded by a truly green environment.
The Richemont retail academy has re-opened within the grounds of the Huaihailu 796 complex; the UNESCO award winning complex designed by Kokaistudios that opened in 2008. As the central retail training lab for all of the brands owned by the Compagnie Financiere Richemont; the world's second largest luxury conglomerate; Kokaistudios developed an innovative and welcoming interior design concept as a continuation of our long cooperation with Richemont that extends from architectural design to the development of global retail concepts and roll-outs. The project occupies the 2nd floor of the office building that lies to the North of the historic Twin Villas that house the Maison Vacheron Constantin, the Alfred Dunhill Home and the Kee Club. An abandoned partially finished structure from the 1990’s when we started the project; we originally renovated the building to house the Shangart Gallery and the offices for several Richemont brands. After the corporate offices were moved in 2015, Richemont invited Kokaistudios to re-envision the second and third floor of this structure to house their retail academy; a cross brand retail training center.
In accordance with Richemont Group's value, the design of the retail academy emphasizes upon growing synergies between multiple brands and passing on common message of the group. The layout of the two-story training academy was essentially composed of five parts, including two reception and waiting areas on each floor, two corridor and lounge areas on each floor, office on the second floor, pantry & computer area and training class rooms on each floor. The rectangular shaped floor plate is mainly defined by patterned glass partition and signature wood panels. The second floor gives forth instant youthfulness and vitality. Fun Spun Seats from Magis and a communal table are placed in the center of the lounge area, matching with vivid grass green rug.On each side of the central area, blue high-back sofas by Buzzi Space are installed.
The third floor is elegant in style with innovative contemporary furniture. In the lounge area, we mixed Ro chair from Fritz Hansen, Alcove sofa from Vitra and fabric surfaced stools to create a flexible meeting, reading and relaxation space. Training classrooms are located beyond the glass partition. The translucent dotted glass adds vibrancy and provides privacy. Each classroom is separated by removable walls which are sound proof. The removable walls also gives the whole space flexibility for other events. At the end of the lounge, there are computer area and a long white communal table serving as work station or dining area. Both floors adopt full-length glass windows with shutters, which allow fantastic views of the historical twin villas and invites the swaying shadows of camphor tress floating in the room giving the users the feeling of working in an urban oasis. In line the with green building standards the Kokaistudios developed in conjunction with Richemont during the development of the original 796 Huaihailu project; there has been extensive use of environment friendly furniture and materials, ensuring people are surrounded by a truly green environment.
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