ALTAYA ETC WINE SHOPS
Wine retail revolution
LOCATION
Hongkong, China
SIZE
385sqm
DATE COMPLETED
2012
PHOTOGRAPHER
Ella Lai
Kokaistudios designed two thematic "etc'Wine Shops, a new brand created by highend wine distributor Altaya in Hong KongThe intent of the brand is to create aninnovative way to support wine culture inAsia where the fast rising interest in wine hasled to a proliferation of wine retailerscharacterized by very traditional clichedesigns.
Kokaistudios designed two thematic "etc'Wine Shops, a new brand created by highend wine distributor Altaya in Hong KongThe intent of the brand is to create aninnovative way to support wine culture inAsia where the fast rising interest in wine hasled to a proliferation of wine retailerscharacterized by very traditional clichedesigns.
Etc retail shops are organized as dedicatedoutlets that focus each on one family ofwines only (Reds/Champagnes) so as to beable to reach a deeper culturalunderstanding for each wine variety.
Etc retail shops are organized as dedicatedoutlets that focus each on one family ofwines only (Reds/Champagnes) so as to beable to reach a deeper culturalunderstanding for each wine variety.
Kokaistudios started by analyzing the rangeof retail options for wine products from alocal market up to worldwide basis in orderto provide design solutions that match thetargeted retail concept and the requirementsof the discerning Hong Kong market.
Kokaistudios started by analyzing the rangeof retail options for wine products from alocal market up to worldwide basis in orderto provide design solutions that match thetargeted retail concept and the requirementsof the discerning Hong Kong market.
The challenging in the design comes fromthe innovative retail strategy in which eachretail location is offering one wine type onlyrequiring the designers to customize eachtime merchandizing and display system butmaintaining at the same time a strong brandidentity by using same architectural andmain material composition.
The challenging in the design comes fromthe innovative retail strategy in which eachretail location is offering one wine type onlyrequiring the designers to customize eachtime merchandizing and display system butmaintaining at the same time a strong brandidentity by using same architectural andmain material composition.
Kokaistudios designed two thematic "etc'Wine Shops, a new brand created by highend wine distributor Altaya in Hong KongThe intent of the brand is to create aninnovative way to support wine culture inAsia where the fast rising interest in wine hasled to a proliferation of wine retailerscharacterized by very traditional clichedesigns.
Etc retail shops are organized as dedicatedoutlets that focus each on one family ofwines only (Reds/Champagnes) so as to beable to reach a deeper culturalunderstanding for each wine variety.
Kokaistudios started by analyzing the rangeof retail options for wine products from alocal market up to worldwide basis in orderto provide design solutions that match thetargeted retail concept and the requirementsof the discerning Hong Kong market.
The challenging in the design comes fromthe innovative retail strategy in which eachretail location is offering one wine type onlyrequiring the designers to customize eachtime merchandizing and display system butmaintaining at the same time a strong brandidentity by using same architectural andmain material composition.
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