NIO House｜Jinan Huashan Uni Park
Kokaistudios sets a vibrant free space for new energy vehicle brand
LOCATION
Jinan, China
SIZE
717 sqm
DATE COMPLETED
2022
PHOTOGRAPHER
Zhu Runzi
For electric car brand NIO, Kokaistudios transformed the corner unit of a shopping mall in central Jinan into a landmark NIO House. Centered on themes of family, community, and home, the resulting space features innovative twists on conventional car showroom elements, such as interactive and mobile displays, as well as strategic material choices.
Newly opened up to match an overarching ‘Open House’ design concept, in order to deliver multiple functions to a diverse user base the venue takes inspiration from a typical family home. The more public-facing ground floor is imagined as a parking garage and yard; and upstairs is space for entertainment and study, a dining and kitchen area, family room, and play area.
For electric car brand NIO, Kokaistudios transformed the corner unit of a shopping mall in central Jinan into a landmark NIO House. Centered on themes of family, community, and home, the resulting space features innovative twists on conventional car showroom elements, such as interactive and mobile displays, as well as strategic material choices.
Newly opened up to match an overarching ‘Open House’ design concept, in order to deliver multiple functions to a diverse user base the venue takes inspiration from a typical family home. The more public-facing ground floor is imagined as a parking garage and yard; and upstairs is space for entertainment and study, a dining and kitchen area, family room, and play area.
Cars are displayed in the ground floor parking. This showroom area incorporates signature design features from other NIO Houses such as mirrored ceilings, inviting visitors to quite literally see the electric vehicles from a new perspective. Alongside is a raised lounge area intended for conversations with prospective customers, furnished with bespoke furniture that recalls the shape of NIO cars. A newly established design principle for future NIO Houses, the blurred boundary between showroom and lounge create a semi-private space, all the while affording alternative views towards the cars themselves.
Cars are displayed in the ground floor parking. This showroom area incorporates signature design features from other NIO Houses such as mirrored ceilings, inviting visitors to quite literally see the electric vehicles from a new perspective. Alongside is a raised lounge area intended for conversations with prospective customers, furnished with bespoke furniture that recalls the shape of NIO cars. A newly established design principle for future NIO Houses, the blurred boundary between showroom and lounge create a semi-private space, all the while affording alternative views towards the cars themselves.
Upstairs, the dynamic shapes, warm materials, and openness of the ground floor showroom are translated into an altogether more domestic space, tailored to community. A private member space exclusively for NIO users, it is accessed via a designated second-floor entrance.
A central area incorporates the core functions of a family home, including a dining area, kitchen, and lounge. A visually enticing space thanks to warm, tactile materials including bamboo flooring and natural plaster, the effect is enhanced by soft lighting to create a calm oasis within the surrounding mall setting.
Upstairs, the dynamic shapes, warm materials, and openness of the ground floor showroom are translated into an altogether more domestic space, tailored to community. A private member space exclusively for NIO users, it is accessed via a designated second-floor entrance.
A central area incorporates the core functions of a family home, including a dining area, kitchen, and lounge. A visually enticing space thanks to warm, tactile materials including bamboo flooring and natural plaster, the effect is enhanced by soft lighting to create a calm oasis within the surrounding mall setting.
The Quiet Lounge - effectively a private space for users to work, relax, or meet - is also home to a signature design element of all NIO Houses globally: localization. The area features a fireplace fitted with LED lights to evoke the coziness north eastern China's winter season demands. Similarly, a central bar incorporates the handcrafted, locally made tiles for which Jinan is famous.
The Quiet Lounge - effectively a private space for users to work, relax, or meet - is also home to a signature design element of all NIO Houses globally: localization. The area features a fireplace fitted with LED lights to evoke the coziness north eastern China's winter season demands. Similarly, a central bar incorporates the handcrafted, locally made tiles for which Jinan is famous.
For electric car brand NIO, Kokaistudios transformed the corner unit of a shopping mall in central Jinan into a landmark NIO House. Centered on themes of family, community, and home, the resulting space features innovative twists on conventional car showroom elements, such as interactive and mobile displays, as well as strategic material choices.
Newly opened up to match an overarching ‘Open House’ design concept, in order to deliver multiple functions to a diverse user base the venue takes inspiration from a typical family home. The more public-facing ground floor is imagined as a parking garage and yard; and upstairs is space for entertainment and study, a dining and kitchen area, family room, and play area.
Cars are displayed in the ground floor parking. This showroom area incorporates signature design features from other NIO Houses such as mirrored ceilings, inviting visitors to quite literally see the electric vehicles from a new perspective. Alongside is a raised lounge area intended for conversations with prospective customers, furnished with bespoke furniture that recalls the shape of NIO cars. A newly established design principle for future NIO Houses, the blurred boundary between showroom and lounge create a semi-private space, all the while affording alternative views towards the cars themselves.
Upstairs, the dynamic shapes, warm materials, and openness of the ground floor showroom are translated into an altogether more domestic space, tailored to community. A private member space exclusively for NIO users, it is accessed via a designated second-floor entrance.
A central area incorporates the core functions of a family home, including a dining area, kitchen, and lounge. A visually enticing space thanks to warm, tactile materials including bamboo flooring and natural plaster, the effect is enhanced by soft lighting to create a calm oasis within the surrounding mall setting.
The Quiet Lounge - effectively a private space for users to work, relax, or meet - is also home to a signature design element of all NIO Houses globally: localization. The area features a fireplace fitted with LED lights to evoke the coziness north eastern China's winter season demands. Similarly, a central bar incorporates the handcrafted, locally made tiles for which Jinan is famous.
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