Réel Contemporary Fashion
Rhythm, Geometry, and Space
LOCATION
Shanghai, China
SIZE
500 sqm
DATE COMPLETED
2019
PHOTOGRAPHER
Dirk Weiblen
Kokaistudios was commissioned to renovate and upgrade the third floor contemporary womenswear department for Réel. Designers injected layers and partitions into the formerly messy shop floor to create rhythm and pace, and invite discovery.
Kokaistudios was commissioned to renovate and upgrade the third floor contemporary womenswear department for Réel. Designers injected layers and partitions into the formerly messy shop floor to create rhythm and pace, and invite discovery.
Visibility was a key challenge. Kokaistudios’ solution was to insert gates at regular intervals throughout the space. Spanning the width of the shop floor, these ‘windows of curiosity’ serve multiple functions.
Visibility was a key challenge. Kokaistudios’ solution was to insert gates at regular intervals throughout the space. Spanning the width of the shop floor, these ‘windows of curiosity’ serve multiple functions.
Gates’ pillars invite alternative circulations, creating clear indicators of zoning and functionality where previously there was none. The central space is now occupied by cashier desks and fitting rooms, and is flanked by a curated selection of designer brands.
Gates’ pillars invite alternative circulations, creating clear indicators of zoning and functionality where previously there was none. The central space is now occupied by cashier desks and fitting rooms, and is flanked by a curated selection of designer brands.
Now a key focal point of the overall design, the area’s display tables, pedestals, and surfaces appear as sculptural entities: wrapped in stone-look PVC for crisp, clean corners, volumes of varying sizes are stacked at angles, seemingly emerging from the floor itself.
Now a key focal point of the overall design, the area’s display tables, pedestals, and surfaces appear as sculptural entities: wrapped in stone-look PVC for crisp, clean corners, volumes of varying sizes are stacked at angles, seemingly emerging from the floor itself.
Kokaistudios’ brief extended to renovating the entrance area to the third floor’s VIP rooms. The mall’s logo - a gingko leaf, realized in brass and positioned above the section's information desk - becomes a striking design feature of this exclusive area.
Kokaistudios’ brief extended to renovating the entrance area to the third floor’s VIP rooms. The mall’s logo - a gingko leaf, realized in brass and positioned above the section's information desk - becomes a striking design feature of this exclusive area.
Working within a minimalist color palette and a deliberately limited range of materials, the renovation brings an elegant simplicity to this previously chaotic space. With rhythm and pace created by its staggered gates - or ‘windows of curiosity’ - the new design lends order, intriguingly offset by purposefully concealed areas and unexpected angles.
Working within a minimalist color palette and a deliberately limited range of materials, the renovation brings an elegant simplicity to this previously chaotic space. With rhythm and pace created by its staggered gates - or ‘windows of curiosity’ - the new design lends order, intriguingly offset by purposefully concealed areas and unexpected angles.
Kokaistudios was commissioned to renovate and upgrade the third floor contemporary womenswear department for Réel. Designers injected layers and partitions into the formerly messy shop floor to create rhythm and pace, and invite discovery.
Visibility was a key challenge. Kokaistudios’ solution was to insert gates at regular intervals throughout the space. Spanning the width of the shop floor, these ‘windows of curiosity’ serve multiple functions.
Gates’ pillars invite alternative circulations, creating clear indicators of zoning and functionality where previously there was none. The central space is now occupied by cashier desks and fitting rooms, and is flanked by a curated selection of designer brands.
Now a key focal point of the overall design, the area’s display tables, pedestals, and surfaces appear as sculptural entities: wrapped in stone-look PVC for crisp, clean corners, volumes of varying sizes are stacked at angles, seemingly emerging from the floor itself.
Kokaistudios’ brief extended to renovating the entrance area to the third floor’s VIP rooms. The mall’s logo - a gingko leaf, realized in brass and positioned above the section's information desk - becomes a striking design feature of this exclusive area.
Working within a minimalist color palette and a deliberately limited range of materials, the renovation brings an elegant simplicity to this previously chaotic space. With rhythm and pace created by its staggered gates - or ‘windows of curiosity’ - the new design lends order, intriguingly offset by purposefully concealed areas and unexpected angles.
Copyright KOKAISTUDIOS. All rights reserved. Credit:website design website production
